What we do

What we do

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Thinking Beyond the Brief

At New Age Marketing, we don’t just deliver what’s expected. With a fresh perspective, we help tourism brands sharpen their positioning, build authentic audience connections, and achieve sustainable impact through strategies that turn engagement into measurable outcomes.

We bring this vision to life by combining proven trade, marketing, and PR expertise with digital strategy, emotional storytelling, and precisely targeted outreach. This integrated approach ensures we reach travelers at the right moments in their planning and booking journey, inspiring decisions that drive lasting results.

Our unique strength lies in building full-funnel programs that connect brand inspiration with trade conversion. We extend campaigns through strategic brand and non-traditional partnerships that amplify reach and credibility, while also activating conversion through integrated trade co-op marketing – turning interest into bookings with clear calls to action and supporting trade readiness. As a result, every campaign flows seamlessly through the funnel, creating measurable impact where it matters most.

In a rapidly evolving landscape, we connect the dots between consumer marketing, PR, and trade distribution, uniting every channel into cohesive programs that drive brand value and growth.

Our Capabilities

Strategy

We are a team of experienced tourism professionals who develop smart, tailored strategies that foster meaningful connections between our clients and their audiences. Guided by insight, creativity, and industry knowledge, our strategic work supports long-term growth and brand clarity across marketing, media, and trade activities.

Marketing

From digital consumer campaigns and integrated co-ops to affinity partnerships, media collaborations, and storytelling-led brand activations, we deliver a tailored mix of traditional and data-informed marketing solutions. We ensure your brand connects with the right audience, at the right time, in the right context – balancing creativity, strategy, and performance across every touchpoint.

Public Relations

We maintain strong relationships with leading media and influencer contacts across Europe. Our services include tailored story pitching, press releases, media visits, events, familiarization trips, and influencer collaborations. We use emotional storytelling across earned and social channels to build trust, spark interest, and keep our clients in the conversation in an authentic and lasting way.

Travel Trade

We are deeply embedded in the European travel trade ecosystem and understand how to navigate its complexity. Our team delivers effective engagement and training strategies by leveraging strong industry relationships and a comprehensive trade database. From sales calls and roadshows to trade fairs, webinars, and in-person workshops, we ensure travel advisors are informed, inspired, and equipped to promote our clients with confidence.

Measured Impact

Every campaign, partnership, and trade or media initiative is built around clear objectives, with performance tracking embedded from the start. Whether the goal is to increase visibility, deepen engagement, or drive bookings, our work is measured for impact. Clients receive real-time dashboards with full-funnel insights across paid, owned, earned, and trade channels. We track what matters, including impressions, video views, click-throughs, engagement, media coverage and value, PAX, room nights, revenue, and advisor activity — among other key performance indicators. By making results visible and actionable, we give our clients the clarity to adapt, respond, and demonstrate real return on investment.

LET’S PUT YOUR BRAND ON THE MAP

Whether you’re a destination, boutique hotel or one-of-a-kind experience, we help tourism brands stand out in the European market. Get in touch to see how strategic goals can turn into measurable growth.